All the literature you’ve read and all the experts you’ve heard lately have told you that you need to jump on this Facebook wagon. It’s the way of the future, they say. With over 100 million users, at least a chunk of which would be interested in your service, these so-called experts have a point.

There’s something intimidating, however, about jumping into a social whirlwind of what seems like only college students, sarcastic yuppie status updates and prom photos. Things, they’re a’ changing, though, out there in the social media world. More and more, ehem, older users are getting in on the action. You might be surprised who all is on Facebook – probably including plenty of potential clients. Facebook is a uniquely great way to target those potentials and reach them in a friendly yet effective manner.

To avoid an avalanche of information about the social giant, here are just a few tips for getting started and dipping your marketing toes into the deep:

• If you’re getting onto Facebook as an independent agent or business owner, it’s fine to register as a profile (where it says anyone can join). If you’re setting this up for your business, you must register as a page (where it says to create a page for a celebrity, band or business). FB RULE: Never use a business name for a profile. Pages are for businesses and organizations; profiles are for people.

• When you have a page, users become your fan. When you have a profile, users become your friends. Again, if you’re here to promote your business specifically, use the page format; if you want to network as a professional, use the profile format. (Note: pages are fantastic for Google placement!)

• Once your page (or profile) is set up, you can add information to your page. This can be basic information about your organization, but more importantly, this is a great chance for you to distribute marketing material to the masses in an easy, non-aggressive way. You can upload photos albums, promotional videos, links to websites, even guerilla press releases in “note” form.

• Another great strategy to cultivate your growing little base is to send out the occasional update from your page, alerting fans to promotions, sales, specials or changes from your business.

• Now that you’ve got your page, focus on growing its content and fans. The temptation is there now to join every social networking site you’ve heard of. Build what you’ve got now and twitter later (and for the record, MySpace is dead; don’t bother).

More to come….

This entry was posted on Tuesday, April 28th, 2009 at 2:08 pm and is filed under CondoVideoTours.com, FaceBook Videos, Facebook Marketing, Realtor.com Videos, Videos For Blogs. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.